Harvey River Bridge Estate approached brainCELLS in early 2010 to work on a new premium cider range called GRACI. Harvey Fresh are well known for their quality fruit so a range of cider with apple, pear and grape varieties seemed like a wise investment. The packaging of the cider reflects the tradition and heritage of the Harvey orchards that have been operating for many decades in Western Australia. The traditional look was achieved with, a scraperboard illustration and a visual palette of dusty colours and vintage typefaces. The result is an attractive cider package that will attract both experienced and in-experienced cider drinkers over the summer months. Graci will be available in late 2010.
Illustration: Malcolm Lindsay @ Scribbles Illustration Studio