Lumad Identity
LUMAD specialises in supplying advanced high-quality LED lighting products for a wide range of commercial, industrial and residential market sectors. I was asked to create a whole brand identity (from logo, stationery, posters to their product catalogue) to reflect their motto which is ensuring the right customised lighting solution creates the visual, performance, reliability and cost-efficiency impacts clients' desire.

The brand name was first created from the words - Lumination Madness, then shortened into 'lumad'. Where there is light, there must be shadow. With this concept, the idea for the logo was to play around with negative space. 

Lumad Identity
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Lumad Identity

LUMAD specialises in supplying advanced high-quality LED lighting products for a wide range of commercial, industrial and residential market sect Read More
159
2,047
6
Published:

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