Designing Brand Identity: Eau-Factorie
The design challenge was to create a logo for a perfume company specializing in using essential oil-based products. The client described their company as  clean, simple, natural, and elegant which is reflected in the design of the logo. 

The final solution features the initials of the company in handwritten script with a lavender sprig, enclosed in a double circle. The handwritten script is welcoming and evokes elegance while the lavender sprig represents one of many plants used in the natural, essential-oil making process used within the company. The logo is versatile and works well on labels, banners, social media, and business cards. The colors chosen represent the natural, eco-friendly ingredients used in their products. The typeface used is modern, clean, and simple and evokes the company’s mission to provide high-quality products that are safe for the environment.

Designing Brand Identity: Eau-Factorie
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Designing Brand Identity: Eau-Factorie

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16
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Published:

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