Many of our users visit the site everyday to get the best deals, but don't want to receive a daily reminder and unsubscribing from email at a high rate. In an effort to reduce unsubscribe, an email opt-down program was introduced to the customer. For this project, I created the user flow, Axure prototype, and final mocks/redlines for development.
After clicking 'Unsubscribe' from the daily email, the user will be taken to landing page for opt-down. This will make it easy for them to opt-out, but pause long enough to consider the weekly email option.
In an effort to capture reasons for opt-down, a survey was included. Customers do not have to respond and can exit via the navigation once their preferences have been saved.
Preview email modal from link on opt-down landing page.
Email settings page in 'My Account' section.
From the rough hand sketch, I generated the user flow for opt-down.
