Panthera is a cosmetic brand targeted at makeup users who are a little 'extra'. Panthera cosmetics users are bold individuals who like to stand out from the crowd. They favour bright makeup looks and feel fierce and confident in their makeup. The name Panthera is a genus within the Felidae family which consists of species like the lion, tiger, jaguar and leopard. This inspires the essence of the brand, FIERCE. BOLD. BEAUTY.
The Panthera logo is designed to reflect the brands essence and to compliment the supporting graphics. It is a bold modern design reflecting the boldness of the brand. The straight lines and harsh edges within the logo contrasts against the abstract curvy shapes of the supporting graphics.