I designed this road map as a creative for a mock VisitFlorida tourism campaign. The campaign was a project for a Strategic Communication class, "Campaigns", that I took at Flagler College. I worked with a group of 5 other students to design a mock campaign with the goal of increasing tourism to Florida. This creative was a tactic to be used to encourage one of our targeted audiences, Affluent Families, to travel to Florida and see all that it has to offer.