Flavaboom is a frozen yogurt cafe located in the Chelsea area of New York City. Working in close collaboration with Dune, who designed the interior of the store, the project took six months from concept to completion.
The store opened on May 21, 2011.
The branding work encompassed the full spectrum of graphic design services including strategic decisions such as developing the concept and marketing for the store, to visualizing these ideas into a logo, stationary, printed materials, retail graphics, videos, menu systems, point of purchase products, and website.
Sketches of the illustrated concept.
Retail store graphics.