WING SHOP BRAND IDENTITY
Inspired by the family friendly atmosphere of Wing Shop, this brand Identity design captures the spirit of a local staple.
Wing Shop is a small restaurant located in the Mayfair section of Philadelphia, PA. As its name implies, their speciality is chicken wings. Stepping away from taking the brand in a traditional direction, I wanted to emphasize their close-knit relationship with the Mayfair community. This lead to a design system that is playful and energetic, yet clean and modern.
