Mastering the blank space
After almost 50 years dedicated to manufacturing of kitchen equipment, Repagas takes a step further by incorporating 'Repagas Concept', a 360º consulting service focused on the restaurant industry.
Repagas Concept works hand in hand with catering establishments and helps them to create a story that connects their kitchen with dinner guests. This story begins with the first sketch, continues with the choice of materials, staff training and even with the business digitalization, and ends with the opening of the restaurant.
For their new brand definition, we were inspired by the initial analysis of the space and their team's ability to adapt each kitchen to the needs of every client. That way, we created the "We project your kitchen" concept, with which we shaped not only their logo but also their brand communication approach.
The brand's visual identity blends industrial codes to connect with Repagas' essence, along with more human ones that add value to its new advisory service.
Logo concept
The use of textures is the meeting point between sensory and industrial aspects of the kitchen world.
Client: Repagas
Brand Identity: azul recreo
Portrait Illustration: Berto Martínez
Year: 2018
