Brand: SleepyCat

Background: SleepyCat is one of the first companies in India to sell mattresses online. The mattresses are manufacturer, compressed, boxed up, and delivered straight to your doorstep. It fits the requirement of most people if not all when it comes to firmness, density and other such factors. 

Insight: I love my partner but I love my sleep too.

Idea: People do all sorts of weird things in their sleep.

USP: Motion Isolation technology that absorbs movement, so that when your partner tosses or turns or is constantly moving you do not get disturbed.