Dalda, India’s oldest cooking oil brand was losing recall. It needed to engage with today’s digital generation.

Indian women eat only after their family’s done eating.

Keeping alive societal gender bias and leading to malnourishment.

‘Pehle Tum’, first bite to you - A unique initiative urging men to offer the first bite of the meal to the women of the house.

A public prank by a celebrity couple on International Women’s Day, that ignited India’s collective consciousness and stirred viral conversations. The cause was backed with pledges by Bollywood celebrities and special designer plates in select restaurants. 

Dalda’s ‘Pehle Tum’ was heard across dining tables changing an age-old unfair practice in India.