The Fridge

The Fridge is an experimental pop-up shop that was created from the ground up by Mint Design students in 2016 as an avenue for selling art and design work by for students, faculty, and alumni.

Launched in 2016 with support from UF School of Art + Art History a, the pop-up was as an experiment.. a prototype of sorts, designed to be a self-supporting gallery/shop pop-up system that would be easy to recreate anywhere. The Fridge as portable system is a third space that isn’t a studio or a gallery. Since its inception, the shop has made a multiple appearances—led by different organizers—using the brand guidelines created by Mint Design Studio guided by Professor Ariella Mostkoff. The most recent appearance was organized and executed by Professor Gaby Hernández in Feb 2018.

Recognition: 
This project received a Gold American Advertising Award (ADDY) at the Local level, State & National levels of AAF Gainesville. 

Identity

Marketing
Submissions
Pop-up Interior

Event
The Fridge
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The Fridge

Branding for pop up shop

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