SAMSUNG S8 - SOCIAL CAMPAIGN
AGENCY: JWT SINGAPORE
PROD COMPANY: CHIMNEY
____________________________________________________________________________________________________
This was a great little project. What fascinated me the most was the delivery.
Based on your search history/profile/interests, one of 16 different opening graphics would be presented, then three short ads in succession, then a dynamically generated closing graphic - the final delivery being a personalised 15 second ad.
The execution required 16 different 3-7 second films to be shot across Singapore and Bali. There were two directors involved, myself and Johan Polhem. Johan took the more glamorous Bali shoot, whilst I stayed in Singapore for the stories to be shot there.
Based on your search history/profile/interests, one of 16 different opening graphics would be presented, then three short ads in succession, then a dynamically generated closing graphic - the final delivery being a personalised 15 second ad.
The execution required 16 different 3-7 second films to be shot across Singapore and Bali. There were two directors involved, myself and Johan Polhem. Johan took the more glamorous Bali shoot, whilst I stayed in Singapore for the stories to be shot there.
The main challenge was to turn this all around in a matter of mere weeks. In no uncertain terms, we smashed it. Client and agency happy, job done!
A great mix of performance and product storytelling.
Below is a compilation of the short films that comprised of the Singapore component, mixed with a little music - note, that all the films were never delivered in this format.
____________________________________________________________________________________________________
STILL FRAMES FROM FINAL FILM
FINAL FILM
