• Layout designed on a grid, de-cluttered (clean look), easy access to information, easy reading, more substance and story telling vs. "sound-bites"

 

• Layouts designed using the latest Sarasota Graphics Standard Manual to promote brand recognition (Typeface, colors, type of images, etc.)

 

• Using elements like pull quotes and colored boxes to highlight key information & resources (website, etc.)

 

• Listings follow immediately after each story (Nature | Active followed by Fishing/Marinas, Outdoor Adventures, Cruise/Tours listings - Accommodations story is followed by Accommodations listings with new symbol legend - Spa story is followed by Spa listings, etc.)

 

• Re-design of listings in particular the legend for each listings page, easy color coordination, see Accommodations:

Re-design of legend, less columns and grids, easy access to information, re-design and expansion of symbols to identify hotel/resorts perks