GALLIMATÉ
• brand identity design for the first yerba mate “à la Française”
Yerba Mate is brewed from the naturally caffeinated and nourishing leaves of the holly native tree from the South American rainforest (Ilex paraguariensis). It is a traditional drink from South America that provides smooth energy and concentration while being 100% natural.
Entirely produced in France, Gallimaté comes from a recipe with sweeter flavours, no added sugar, perfect for a standalone refreshment or as a cocktail mixer. A collection of 3 drinks to recharge your batteries while enjoying yourself: Original, Tonic & Ginger Ale.
Entirely produced in France, Gallimaté comes from a recipe with sweeter flavours, no added sugar, perfect for a standalone refreshment or as a cocktail mixer. A collection of 3 drinks to recharge your batteries while enjoying yourself: Original, Tonic & Ginger Ale.
Sold mainly through trendy cafes, restaurants, and boutique supermarkets in France, the yerba mate-based beverage is targeted at young, health-conscious individuals as a healthy, flavourful alternative to usual soft and energy drinks. Each label's design is based on a unique ornamental line art pattern that illustrates the drinks' ingredients. This style combined with a fresh colour palette lends the product a captivating quality, making the bottle attractive and memorable.
The labels for each flavour were designed to match the drink's personality, expressed through the colour palette and the custom pattern made up of the drink's ingredients. The illustration style was inspired by folk art and minimalism.
° Original: the light taste of elderflowers in contrast with the sweet bitterness of yerba mate, full-bodied taste; floral and refreshing.
→ yerba mate, elderflower, and kaffir lime
° Tonic: mild bitter notes that release into a lingering geranium note that softens the bitterness to create a delicate tonic; elegant, floral, and delicate.
→ yerba mate, cinchona bark, gentian, tangerine, cardamom, and white pepper
° Ginger Ale: refreshing with a balance between sweetness and bitterness, a pinch of spice added; light, crisp, and spicy.
→ yerba mate, ginger, basil, and lemongrass
