"MAGNUM WALLS ICE CREAM"
The Magnum ice cream revamping introduces an engaging, luxurious, extravagant, and high class sharing experiences to the young adults out there. However, my concept is based on ‘floral designs’ which demonstrates the swirl of the Pomegranate fruit on its packaging design.
The reason why I chose to do on ‘floral designs’ is because Pomegranate is a plant which bears fruit and has botanical based. Therefore, my idea is to apply “Art Deco” style to accomplish this task.
The target audience for Magnum are those who is between 15-35 years old, who have love and passion for chocolate and ice cream and also have a very high self-esteem.The target market of Magnum is the upper niche market. They focus on upper class people who wouldn’t mind spending a bit more on the Magnum ice cream to indulge in its supreme quality. They also spend more on style, quality, brand values and status.
The flavor that I chose for the Magnum Ice Cream is the Pink Pomegranate where it demonstrates a botanical based plant/fruit which denotes its elegance and prestige. I would prefer to have its layout packaging based on the Floral Pomegranate Design coupled together with its pomegranate fruit/seeds through the application of “Art Deco” style.
