Brand identity & packaging redesign project for Jenkki.
Target-group: For all the family, mainly for active young people between 16/18 and 35, searching for a trustful and reliable product.
Target-group: For all the family, mainly for active young people between 16/18 and 35, searching for a trustful and reliable product.
A logo that shouts yankee, american feel & sports energy; strenght & power; traditional & modern; trustful & healthy. A package that resembles a gum itself: white and clean on the outside; powerful and healthy on the inside.
Introduced into the Finnish market in 1951, Jenkki was in 1975, the world's first xylitol-sweetened chewing gum
Nowadays Jenkki chewing gum is a brand under the ownership of Leaf.
Nowadays Jenkki chewing gum is a brand under the ownership of Leaf.
project developed from March’11 until April’11
Brand Identity
Packaging
