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    This project was created a while back but it explores the online buying experience and focuses on the user - his/her needs, desire and delight
Proof of concept (created in 2008) presented for one of the leading telecom firms in United States. Project has been re-labeled due to confidentiality clause. The idea was to target various user group and enhancing the buying experience for them by making the online experience seamless. The idea was to provide the required assistance to the user based on their usage which would in turn help lower the volume of calls made to the Pre-sales call center. 
Hi Fidelity Clickable Wireframe 
Categorization of content based on Telecom Carrier's principle user group and the tasks they are expected to perform on the site.
Ideas for online handset/plan buying experience.