Print campaign for Amnesty International India's 'Our Safety Our Rights' campaign, an initiative that enables caregivers to help their children identify and speak out against child sexual abuse.
(It was part of a larger campaign that I had conceptualised for Amnesty International India as part of my final portfolio project at MICA)
Creative copy was a starting point. this was followed by hand drawn illustrations using water paint and salt which were colour corrected digitally using photoshop.
The first draft of the illustrations were the earliest visual articulation of the idea.
