Landing page DS 3 Voiture
a limited edition in collaboration with Rivièra Maison
It all started with a fun thought
In a world where it’s easy to consume, there are brands that make it even more simple by putting labels on products. A brand label AND a name tag, telling you exactly what the product is for. It’s great for kids though!
A week ago I came up with the idea of how fun it would be if there was a Rivièra Maison car, called ‘Voiture’ ‘cause it’s French for car. And if it had to be a car, it should be from a French manufacturer.
So, Citroën it is, well, DS 3 — a daughter brand.
Although I’m not a huge fan of the brand, it intrigues me due to the amount of fans enjoying a furniture brand with labels on exactly everything — telling you what it is. And last but not least:
typography is really popular right now... I just couldn’t help myself!
Home is where the car is!