Lays / Captain Lays & Friends
Lay’s is internationally known for their laundry list of vibrant and tantalizing flavors.
Fortnite is internationally known for its laundry list of eccentric and outlandish characters.
To promote six new Lay’s flavors launching across Egypt and Saudi, we created a group of prototype characters to showcase the personality and flavor of each new product for
the upcoming season of Fortnite.
Agency: M&C Saatchi, Dubai
Illustration: Cristiano Suarez, Brazil
3D Artist: Caetano Silva, Brazil