Lays / Captain Lays & Friends
Character Design ​​​​​​​
Lay’s is internationally known for their laundry list of vibrant and tantalizing flavors. 
Fortnite is internationally known for its laundry list of eccentric and outlandish characters. 
To promote six new Lay’s flavors launching across Egypt and Saudi, we created a group of prototype characters to showcase the personality and flavor of each new product for 
the upcoming season of Fortnite.
Client: Lays
Agency: M&C Saatchi, Dubai
Illustration: Cristiano Suarez, Brazil 
3D Artist: Caetano Silva, Brazil
Captain Lays & Friends
1,163
11,359
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Published:

Captain Lays & Friends

A proposal for Lay's and Fortnite for a new slew of characters based on Lay's products: Captain Lay's and Friends!
1,163
11,359
43
Published: