Introduction
玩物志是为一线至三线的都市青年提供新鲜、有趣和潮流的生活方式的新媒体资讯
以编辑杂志的方式在微信公众号平台上，和读者保持1/3的新税同时，保证内容的价值感
内容主要有大牌现场、青年100、玩物小众、生活要领和潮流日报这五个栏目
根据为读者提供的内容，以及一直以来用户对玩物志的印象进行了头脑风暴
最终以“新奇”、“新潮”、“新知”作为品牌的关键词
抓住“杂志”的特色，以简洁和直观的方式，对品牌进行了重塑设计
Coolbuy is a new media message that provides a fresh, fun and trendy lifestyle for first- and third-line urban youth.
In the way of editing magazines, we maintain a 1/3 new tax on the WeChat public platform and ensure the value of the content.The content mainly includes five sections: big-name scene, youth 100, plaything niche, life essentials and trend daily newspaper.
Based on the content provided to the reader, and the user’s brainstorming of the coolbuy impression.
In the end, the keywords of “new novelty”, “new wave” and “new knowledge” are the brands.
Grasping the characteristics of “Magazine” and redesigning the brand in a simple and intuitive way.
