Opening theme developed for IAB Forum 2018, the most important appointment in Italy about digital.
We narrated the new humanism the mankind is experiencing, thanks to the advent of digital:
no longer a mere homo sapiens, due to technology the contemporary man goes beyond his natural limits, acquiring appearances that resemble those of a deity: omniscient, ubiquitous, hyper-connected.
"We are human beings
Communication is what defines us
We see
We feel
We learn
We connect
It is our nature
We are made of creativity, emotions, wisdom
We create new worlds
We keep evolving
We change shape
A digital cosmos lives and expands around us
Because of us
We are everywhere."
//
Client: IAB Italia
Advertising Agency: Le Balene
Creative Director: Francesco Guerrera
Copywriter: Carlotta Schoen
Art Director: Elisa Villa
Graphic Designer: Eleonora Petrolati
Production Company: Trees Home
Motion Graphics: Felice Amoruso
