Logo, brand and print design for an Industrial Automation company in Auckland, New Zealand. Mechatronics is often associated with robotics, so the logo concept is based around a robotic grab claw in the shape of an M letter form. The gear references the mechanical engineering side of the mechatronics industry. Originally the business was just Mechatronics Ltd, but they were asked to change their name by an existing company so we had to rework the logo with the longer name.