Happy Birdie muesli packaging
2017
This school project's aim was to create a fast-moving consumer good packaging. My pick was on muesli products.
Requirements were:
- making an imaginary brand, with real distributor (I choose Nestlé)
- making an imaginary brand, with real distributor (I choose Nestlé)
- a brief including marketing and targeting plans
- different size of boxes
- different size of boxes
- stylistic alternatives based on different flavors
The health awareness is growing among people, so it was reasonable to target health consicous youth, middle aged men and women, especially women between age of 18 and 50. The main goal was to create a design which shows healthiness, clear and simple, yet still stands out on the aisles of supermarkets.
Thank you for watching!
* Disclaimer: This was a personal project, I have no affiliation Nestlé S.A.
** Happy Birdie logotype font was Brayden font made by Adam Fathony
** Happy Birdie logotype font was Brayden font made by Adam Fathony
