USA Financial Exchange Website Design, UI/UX
USA Financial Exchange is one of the latest product offerings by Ada-based USA Financial. As a leader in software and other resources for Financial Advisors, Exchange is a software platform and investment platform giving investors unprecedented control over multiple investment vehicles in one account.
This project began with an in-depth competitive analysis and brand recommendations (mood board creation) to begin to flesh out the look and feel. Next interactive wireframes were developed to allow all stakeholders, and especially the project managers in the marketing department, an arena in which to see in the browser the essential elements and layout of each page. Next, design compositions were created using the initial discovery documents and refined wireframes as guides.