Branding concepts for a UNESCO World Heritage Site. The chosen site is Waterton-Glacier International Peace Park. Critical aspects to portray were the site's relation to nature and its role as a park marking collaboration between two nations. A scalable leaf motif and clean color palette were key components in conveying this message.
Components of the branding project included: Logo, Word Mark, Typefaces, Color Palette, 3 Weeks of New Yorker Advertisements, Information Booklet, Website, App Icon, Business Card, Letterhead, Envelopes.