Pioneer comercializa las mejores semillas. Pero eso no es todo. Además brinda el servicio de llegar a cualquier rincón donde haya que sembrar. Y lo hace con sus especialistas, gente de campo como sus clientes. 
Este era el objetivo del comercial, mostrar la cobertura y el conocimiento que tienen los representantes de Pioneer en toda la Argentina.

Para ello desarrollamos una pieza “rutera”, pero con un estilo cálido y amigable. Ilustraciones de nuestras pampas y campos, encuentros de trabajo al amanecer, rutas y mapas. Y a la hora de animar, muchas transiciones fluidas para no perder el ritmo en el camino y llegar siempre a tiempo. Que disfruten el viaje!


Pioneer sells the best seeds. But that’s not all. It also provides the service to reach any corner where you have to harvest. And that's done by the specialists, country people as their clients. This was main goal of the commercial, to show the coverage and knowledge that representatives of Pioneer have throughout Argentina. 

To achieve this we developed a "roadie" clip, but with a warm and friendly style. Illustrations of our pampas and fields, work meetings at dawn, routes and maps. And for the animation, we did the transitions as fluid as possible to keep the rhythm along the way and always arrive on time. Enjoy the ride!




   


Credits


Developed by
Atlántico

Agency
Cooperativa Mental

Client
Pioneer

Design
Atlántico

Animation
Atlántico

Illustration
Noe Garín


PIONEER
12
134
1
Published:

PIONEER

Pioneer sells the best seeds. But that’s not all. It also provides the service to reach any corner where you have to harvest. And that's done by Read More
12
134
1
Published: