The new AW Conqueror Didot pays homage to 70s phototype typography
The AW Conqueror Didot is a nod to the spirit of phototype typefaces and transfer lettering from the early 70’s. Founded by Ed Rondthaler, Photo-lettering catalogs swarmed with more daring typefaces than the others. Both transfer letter and phototitling have liberated the principle of letter-to-letter spacing, previously impossible with metal type. Phototype allowed operators to position millimeters, on the fly, letter after letter: words, sentences according to the specifications of the art director.
The three hairline variations (optical sizes) allows use in large high contrast headlines such as a legible body text, due to a suitable contrast. A large number of titling variants have been added to the delight of artistic directors in search of exuberant compositions.
AW Conqueror Didot is part of a larger family, who include 4 others subfamilies with great potential: They’re but based on same structure, with some connection between them (width for example), to offer a great & easy titling toolbox to any designers, from skillful to beginner. Each of the members try their best to be different from the others because of their features. They should work harmoniously in contrast.
AW Conqueror Didot: Availability of the new typeface family
AW Conqueror Didot: Digital fonts now include more than 838 glyphs per font, extended language support, 4 sets of numerals, capitals, small capitals, lowercases, superiors, ligatures, many swash variants, special capitals for boxes compositions, dingbats, etc.
The new AW Conqueror Didot fonts in OpenType format are available in Std and ePub format as well as in the PRO version which is exclusive. the specimen in pdf from AW Conqueror Didot (AW Conqueror Didot specimen) for all the details about advanced typography features. Download Try-out versions!
→ € 45 – € 55 for one of the AW Conqueror Didot Std or Pro styles
→ € 119 – € 146 for the mini family of 4 AW Conqueror Didot Std or Pro fonts
→ € 119 – € 146 for the mini family of 4 AW Conqueror Didot Std or Pro fonts
AW Conqueror Didot in use
As a tradition, at Typofonderie, we test a new typeface family on various applications, using existing designs. It’s the final step of any project and it’s great fun for us. See our Fonts in use section for more.
