Call of Duty Elite is a social stat tracking site that pulls data directly from your gameplay - and it is simply massive. Millions of registered users, piles of features and every platform you can think of. Web, Mobile, Tablet, Game Console - we support them all.
I lead a small visual design team through multiple CoD game launches with consistent iteration throughout the life of said games. My responsibilities included Branding, Art Direction, UI/UX Design, Marketing Materials and even some art needs.
Videogames have always been my passion, working on a franchise as ubiquitous as Call of Duty was a dream come true.
Marketing and acquisition was also an important part of the project. Here's one of the layouts that helps to explain what Elite is, and why users might want to sign up.
Much more on the way!