The BCG visual design system is built entirely around the idea of “unlocking potential”. The goal was to translate BCG’s purpose into a visual brand language and define the motion behavior of the new BCG identity.

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Client: The Boston Consulting Group
Agency: Carbone Smolan Agency – CSA
Producer: Rachel Dorsey
Agency Creatives: Justin Peters & Dave Decepida
Direction, Design & Animation: Daniel Luna & Yaniv Fridman
BCG Design Vision
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BCG Design Vision

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Published:

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