Vision Correction for the Ages Advertorial Series
Vision Correction for the Ages
Part of an on-going campaign, including direct mail & emails

Audience: Ophthalmologists who read a variety of vision-related magazines, including Ophthalmic Professional.
Objective: Increase usage by enrolled providers, and capture new enrollments.
Strategy: Help providers understand how different generations of patients decide on vision care.
Execution: A series of advertorials that include useful data, best practices from real providers and tools from CareCredit.

Copywriter: Lauren Waters
Art Director: Anita Hawk-Henry
Introduction: Vision Correction for the Ages
Part 1: Engaging the Next Generation of LASIK Patients: Millennials
Part 2: Engaging Gen X and Boomers about Presbyopia
Part 3: Engaging Boomers and Seniors about Cataracts
Vision Correction for the Ages Advertorial Series
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Vision Correction for the Ages Advertorial Series

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Adobe InDesign
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