ASOA Administrative Eyecare Advertorials
ASOA Administrative Eyecare Advertorials

Audience: Ophthalmologists who read Administrative Eyecare Magazine.
Objective: Increase usage by enrolled providers, and capture new enrollments.
Strategy: Show providers how CareCredit can help patients move forward with their recommended care.
Execution: Three advertorials to help providers improve patient communication both in their office and online, supported with real data and ways CareCredit can help.

Copywriter: Lauren Waters
Art Director: Anita Hawk-Henry
Untangling the Web of Indecision
Walk ophthalmology providers through the patient's decision-making process and show how CareCredit can help increase conversions.
Break Out of Your Routine to Overcome Patient Indecision
Help providers understand the patient decision-making process and refine their communications to increase appointments and revenue.
Spark a Digital Revolution in Your Practice
Show providers that patients are searching online, the power of making sure the practice website and social media includes the information they're looking for.
ASOA Administrative Eyecare Advertorials
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ASOA Administrative Eyecare Advertorials

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Adobe InDesign
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