Canesten Digital Ad Units
Year 2016
Client Bayer
Agency J. Walter Thompson
The brief was to create a set of banner ads for three of Canesten’s products to persuade women to reconsider their go-to yeast infection treatment. The banners we designed play off specific feelings of annoyance and inconvenience experienced by women dealing with yeast infections. Stylistically, the art direction is bright, modern, and feminine, leveraging Canesten’s brand colours and introducing a simple illustrated style for the presentation of their products.
All banners were designed for HTML5 animation but are shown here as GIFs.
In the HTML5 banner, the time indicated in the copy and on the face of the clock was pulled from the user’s computer so that it would always show the current time.
