Goal Branded Walls
The Challenge
Create unique studio backgrounds for Goal.com that would appeal to younger audiences and represent Goal globally.
Create unique studio backgrounds for Goal.com that would appeal to younger audiences and represent Goal globally.
The Solution
To co-inside with the Goal social brand refresh, It was important to realign all elements of Goal to build a strong united brand piece. Pulling together iconography from the Goal app/site, core brand patterns and shapes from the social output and famous football quotes from the editorial team. This had to marry with a clear understanding of their audience so I worked with regional editors to collate quotes and references that were specific to their office locations and target markets.
The Result
The branded wall has now been rolled out in 3 offices with the plan to expand globally.
The branded wall has now been rolled out in 3 offices with the plan to expand globally.
