TITAN Group is an international, vertically integrated cement and building materials producer founded in 1902 in Athens, Greece. With a long tradition in corporate social responsibility, particularly in the communities where it operates, TITAN has implemented a number of initiatives addressed to students and young people, with a special emphasis on providing knowledge and building skills. In this context, in 2018 TITAN organized in Thessaloniki and Elefsina an original, interactive and educational exhibition, entitled “Του Καιρού τα Μυστικά” (En: The secrets of weather), in collaboration with the National Observatory of Athens. “Περί Ανέμων & Υδάτων” scientific team for educational meteorology/Meteo.gr prepared and curated the content.
We were commissioned to design the identity and communication material of the two events, including the exhibition posters and all the different applications across media. The exhibition mainly addressed schoolchildren and parents/teachers but was open to people of all ages from the local communities.
The creative concept —
We illustrated the title of the exhibition with a main key visual: Two kids are observing the weather phenomena conducting experiments in a lab. The design of the posters and all communication material aims to predispose the visitor for the interactive nature of the exhibition. The colorful illustrations, with yellow characters and imaginary elements, were implemented throughout all the applications reflecting friendly and positive energy. In addition, we used a playful layout to create a powerful element for the identity, inspired by newspapers design layouts. Based on that, but with more disruptive compositions and grotesque, bold typography we designed the exhibition posters in large format.
We supervised the production of the exhibitions and were happy to create an exhibition piece. It was our own version of the renowned ancient 'Tower of the Winds' also know in Greece as 'Aerides' (Greek: Αέρηδες), which means Winds. It is an octagonal clock tower in the Roman Agora in Athens, made of Pentelic marble, which functioned as an horologion and considered the world's first meteorological station! In our version, the Winds are illustrated according to the style of the exhibition identity, presented in a more contemporary aesthetic. The deliverables of the project included miscellaneous formats of flyers, a teaser video, outdoor banners, web banners, and many more applications.
Client: TITAN cement S.A.
Photographer, enviromental: Konstantinos Gikas (Eleusis)
Photographer, prints: Konstantinos Gikas
Music / sound effects: MD Recording Studios
Production & printing (environmental graphics): Boks
Prints: Fotolio S.A.
© Caparo DC 2018