Brand concept, identity, and art direction for Teikit, a take away that mixes Japanese cuisine with the rest of the world gastronomy. They renovate the menu every six months, which brings the opportunity to launch, each time, a small communication campaign.

Still life photography Vidal Orga


Campaign 2016

For this proposal we used an illustrative technique that mixes Japan with other cultures. The union of the two images generated a new one, describeing the essence of Teikit.

Illustration by Ruxandra Duru

Campaign 2017

In this case, several old Japanese photographs where altered with paint strokes illustrating other cultures.

Illustration by Maggie Adrover
Campaign 2017

At last, we recreated the Japanese tea ceremony by replacing the infusion for another gastronomic element singular from somewhere else in the world: Germany, the United States, and the United Kingdom. This way we synthesized in a single image the concept ‘Where Japanese culture meets world gastronomy’.

Photography by Marssal Vaquer
Teikit
1,119
9,394
39
Published:

Teikit

1,119
9,394
39
Published: