UPPERFIRST's profile

Läkerol Fresh Breath

Client: Leaf
Agency: Eight Communications
Direction: Upper First
Production: Upper First
Sound design: Transfett
Year: 2010
 
The good old "boy-girl-bad breath-scenario" set the stage for this last TV spot in the 2010 Läkerol campaign presenting Optafresh as a new substance developed to help problems of bad breath. Since it is a pretty straight forward storyline we thought something else had to carry this film. With brothers (and sisters) in arms, agency Eight Communications, we decided to overly art direct this film to make it interesting. Playing around with a back projected park environment, grass covered set and vfx breath we think just the right balance was reached.
We would like to thank Eight and Läkerol for a challenging and fun process producing all of the films for this year!
Läkerol Fresh Breath
Published:

Läkerol Fresh Breath

The good old "boy-girl-bad breath-scenario" set the stage for this last TV spot in the 2010 Läkerol campaign presenting Optafresh as a new substa Read More

Published: