My concept for this packaging is “Break-free”. The packaging is to be made like a cage/jail, so when you take the product (the little monsters) out of the packaging – which is the cage/jail, it has a break-free feeling, as well as a feeling of new life. The way to take it out it’s from the side, as you take out the product, you will not spoil the packaging as it elastic bands are used. Hence, the packaging could be reused again.