McDonald's Korea | McMuffin Promo 
 Executive Creative Director 
As an extension of a previous Free McMuffin campaign we were tasked with establishing a new strategy for all future McDonald's BOGO's (that's McDonald's vernacular for Buy One Get One).  We launched a dedicated microsite that allowed users to share and pass along the mobile McMuffin coupon.  It was a challenging project to see the least.  Still it was a great learning experience and we learned some unique Korean mobile behavior.