A long-time partnership between Holland America Line and FOOD & WINE has delivered immersive culinary experiences for guests for more than a decade. This partnership has evolved into an exciting, engaging and ever-expanding selection of culinary-themed shore excursions that explore food, wine and culture in some of the world's most renowned gastronomic hot spots.

Using WireWax’s interactive technology, users can view food preparation videos featuring delicious cuisine from around the world — and, with the click of a button, book a cruise to each location. Providing a dialogue with video content in this way is a big step in audience engagement.