ADVERTISING ILLUSTRATION/TYPE
Made Up
Featured In
Behance.net
WORK FOR ADVERTISING 2018
WHICH?
CLIENT: Which?
AGENCY: Grey London
Made Up worked with Grey/Which? to create some steamy type to be used as part of a poster campaign celebrating the brand. 
ADOBE
CLIENT: Adobe
AGENCY: Wunderman
From Wunderman: "For 2017 Cannes Lions, Adobe and Wunderman teamed up to create ‘data portraits’ of industry leaders and influencers who best represent the mix of creativity and data. We handpicked eleven people and paired them with eleven artists, whom we challenged with creating a portrait while incorporating publicly available data that we’ve gathered for them about each person. None of the artists had done anything like this before, so it was interesting to watch how each of them approached it. The results were incredible. Eleven artists. Eleven styles. Eleven points of view." 
Here's the Made Up contribution:
Pencil sketch + vector linework
Final art
Final art: detail
Poster art
The suite of posters by various artists
BCG
CLIENT: Boston Consulting Group (BCG)
AGENCY: Carbone Smolan
Made Up created a typographic illustration that needed to communicate a dynamic, shifting, evolving sense of the corporate future. We explored a variety of options in pencil before developing the rotated type idea. 
Initial ideas
Sketch concept
Sketch concept
Sketch concept
Sketch concept (selected)
Final art
Final art with subhead
Final art: detail
Final art: detail
Final art: in situ
BECKS
CLIENT: Becks
AGENCY: VCCP
Becks commissioned Made Up to create a one-off exclusive art label for their beer bottles, as part of their BeKreativ campaign. They worked with 6 artists to create designs to be used on 10 million bottles sold in the UK. 

Initial ideas
We explored a variety of approaches on paper before opting for a graphic approach using the shape of the label itself, peeling off and folding into a letter 'B'.
Vector artwork colour options
Final art
The full suite
MOD PIZZA
CLIENT: Mod Pizza
Mod Pizza worked with Made Up to create an illustration to be used on their restaurant walls. 
Sketch
Vector art
Final art
Final art: detail
Alt colourway
O2
CLIENT: O2 GERMANY
Geometric giraffe illustration created for O2 Germany stores. 
Sketch + vector design
Sketch + vector design
Final art
ADVERTISING ILLUSTRATION/TYPE
482
7149
29
Published:

ADVERTISING ILLUSTRATION/TYPE

A SELECTION OF MADE UP PROJECTS FOR ADVERTISING
482
7149
29
Published:

Tools

Adobe Photoshop
Adobe Illustrator

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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