Have you ever wondered how a local drug cartel moves their shipments around the world?

An immersive, personalized video experience to promote the launch of Narcos: Mexico on Netflix. People from around the world will discover how the Cartel of Guadalajara distribute a “package” to your exact location.

Each personalized video is created in real-time by mixing video clips, Google Satellite images and Google Street View images. After getting the users’ location, the experience combines all of these elements with historically accurate routes and transportation methods (air, sea, land) to create a hyper-personalized video.

Awards:

Site of the day / The FWA awards
Site of the day / Awwwards
Site of the month / CSSawards
Lürzer's Archive  01/2019



Details.



Enter cocaineroutes.com and see for yourself.

Netflix - Global Campaign Narcos: Mexico
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Netflix - Global Campaign Narcos: Mexico

Digital global campaign of Narcos: Mexico 2018.
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Creative Fields