Batiste, Limited Edition Graphic Identities

  • 1222
  • 32
  • 4
  • D&AD
    Batiste Brief
     
    Make Batiste a must-have product for every beauty toolkit,
    appealing to new customers and engaging with existing ones.
     
    Build the Batiste brand by creating four new graphic
    identities and fragrances. They should fit in with the current range
    but have stand out shelf appeal. Demonstrate this 
    across a numberof practical applications, including
    packaging, website and point of sale.
     
    Batiste are fashion-led, utilising trends to ensure
    that they have significant shelf appeal and strong brand
    loyalty. How can the graphic identity work harder to
    sell the varieties of Batiste in an instant, whilst also clearly
    demonstrating the full potential of the product? 
  • My Solution was to use fashion icon's from the 50's, leaving the option to release another era like the 60's or 70's, provided people liked the new limited edition range. My idea was to bring the 50's back to life, relating to dirty hair and that batiste would revitalize your hair (bringing it back to life). How i went about this was to create a pattern, using an iconic symbol of the icon, then printing the pattern in full colour, then screen printed thermographic ink over the top, creating the black and white 50's look, So at first inspection the bottle seems plain, its not until the consumer interacts with the bottle, this is when it starts to come alive and change, revealing the coloured pattern where the consumers hand was placed. This was my idea of bring the 50's to the 21st century
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    Website
     
    On Batistes website, there would be a link that sent you to the separate website for the limited edition range. Here we would provide information on the scents, you could enter the competition and download the new app through the provided link
     
  • Batiste Style App
     
    Batiste Style is an online photo-sharing and social networking service that enables its users to take pictures, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. 
    A distinctive feature is that you can browse through professional styling tips, which show and explain how to recreate that style through short videos, which get updated with the latest looks weekly.
     
    Prior to the app starting you have to sign up or in, which enters you into the competition to win a trip to Hollywood for two, it also asks you to state which products if any you have, this acts as a survey to see if the product range is working and if the men's scent is selling.
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    Product Range: 400ml, 200ml, and 50ml
     
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