Buy 1 bottle of water, donate 1 for the cause of migration.
This project was developed due to the team concern on the challenges of hunger and thirst, among others, that migrants have to face while crossing Mexico. After a briefing made to the organization, Mr. Martínez specified the negligence of the Mexican government concerning the provision of a basic human right: “access to water”.
A week-long activation event took place on-campus in Prepa Tec en Querétaro. The campaign followed the contextual marketing theory, localizing our team near the big Sports Center in the campus to benefit from the relation of water consumption when exercising.
