MATIA is a fashion brand that was birthed for a woman of bespoke taste. The woman that desires to be a walking canvas. When the owner approached me to craft an identity for them i was eager to indulge and help tell it's story.
In a saturated fashion industry filled with huge international players and small local brands, MATIA was faced with an unique challenge of setting it apart from its competition.
Through an in depth approach, we got to find out the most unique aspects of MATIA, which was a modern brand that caters to the everyday woman without her having to worry about whether she would fit in a dress because all she had to do is pick out her dress, send her size and the dress would be custom made for her. We also sought to understand her user needs as well as her vision which would be translated on all customer touch points
Brand Strategy - Brand Birth - Identity Kit - Brand Book