Alko has the exclusive right to the retail sale of alcoholic beverages containing more than 4.7% of alcohol in Finland.
The goal of this campaign was to inform consumers of the new color codes. The purpose of the colours is to propose which foods the drinks are suitable with. My role was to design and compose the figures, produce and supervise the photoshoot and retouch the final images for SEK&Grey. Art director Mikko Halonen. Photographer Esko Koivisto.