The popular Choclait chips were to embody their character on the new packaging. Light chips coated with delicate chocolate that tempts you to snack. It was important to stay true to the brand, but still become contemporary (Millenial Generation). 

We created various concepts and design layouts. In the end, the customer opted for the "Made with Love" concept. The natural materials and colours embody the "Made with Love by Hand" character. The small details in the handmade illustrations make the product look real and authentic.