A series of graphics for the Fanatics Apparel multi video campaign produced by Conductor Productions. The challenge was creating modular graphics to fit a series of videos with a lot of impact. After a lot of exploration the client selected the minimal motion graphic approach that will let the talent performance be the focal point.
Concept style frames for the more graphical approach to the campaign.
Play blast motion test of the animated sequence during concepting stage. The studio environment was recreated in 3D so that the camera can seamlessly transition from 3D to practical backplates giving us a lot of freedom in post and how the camera would reveal the featured products.
Product lineup exploration. Integration of apparel into shot backplates with minimal 3D overlay.